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Growth Marketing Manager

Full-funnel experimentation, A/B testing, product-led growth.

Marketing 48 topics 8-14 months

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Marketing Fundamentals (4Ps, STP)Must Have

Digital Marketing Channels OverviewMust Have

Customer Journey MappingMust Have

Basic Analytics & KPIsMust Have

SEO & Organic GrowthMust Have

Paid Acquisition (PPC/Social)Must Have

Content MarketingMust Have

Referral & Viral LoopsNice to Have

Partnership & Co-MarketingNice to Have

Onboarding Flow DesignMust Have

Email Drip SequencesMust Have

Product-Led Growth (PLG)Nice to Have

Lifecycle MarketingMust Have

Churn Analysis & PreventionMust Have

Community BuildingNice to Have

A/B Testing FundamentalsMust Have

Growth Experiment FrameworkMust Have

Conversion Rate OptimizationMust Have

Multi-variant & Advanced TestingNice to Have

Analytics Tools (GA4, Mixpanel)Must Have

Attribution ModelingMust Have

SQL & Data QueryingNice to Have

Dashboarding & ReportingMust Have

Building a Growth TeamNice to Have

Growth Strategy & PlanningNice to Have

Stakeholder CommunicationNice to Have