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Marketing Analyst

Transform raw marketing data into actionable insights that drive strategy, budget decisions, and campaign optimization.

Marketing 35 topics 5-8 months

Your Progress

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0 029 total

Marketing Metrics & KPIsMust Have

SQL for Marketing DataMust Have

Excel & Google Sheets MasteryMust Have

Statistical ConceptsMust Have

Data Visualization PrinciplesMust Have

Google Analytics 4Must Have

Looker Studio / Data StudioMust Have

CRM Analytics (HubSpot / Salesforce)Must Have

Ad Platform AnalyticsMust Have

BI Tools (Tableau / Looker / Power BI)Nice to Have

Python for Marketing AnalysisNice to Have

Attribution ModelsMust Have

UTM Parameter StrategyMust Have

Multi-Touch Attribution (MTA)Nice to Have

Marketing Mix Modeling (MMM)Optional

Incrementality TestingNice to Have

A/B Test Design & AnalysisMust Have

Funnel AnalysisMust Have

Cohort & Retention AnalysisMust Have

Campaign ROI & Profitability ModelingMust Have

Competitive BenchmarkingNice to Have

Executive ReportingMust Have

Insight StorytellingMust Have

Anomaly Detection & Root Cause AnalysisMust Have

Forecasting & Scenario PlanningNice to Have

Customer Segmentation (RFM, Clustering)Nice to Have

Predictive Lead ScoringOptional

Data Warehouse & ETL BasicsNice to Have

Marketing Analytics StrategyNice to Have