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Performance Marketing Manager

Own paid media channels end-to-end — strategy, execution, and optimization — to acquire customers at efficient and scalable cost.

Marketing 39 topics 6-9 months

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Paid Media Ecosystem OverviewMust Have

Performance KPIs & Unit EconomicsMust Have

Marketing AttributionMust Have

Budget Management & PacingMust Have

Landing Page & CRO BasicsMust Have

Search CampaignsMust Have

Shopping & Performance MaxMust Have

Display & YouTube AdsNice to Have

Conversion Tracking SetupMust Have

Smart Bidding & AutomationMust Have

Campaign Structure & ObjectivesMust Have

Audience TargetingMust Have

Meta Pixel & Conversions API (CAPI)Must Have

Creative Testing FrameworkMust Have

Scaling StrategiesMust Have

LinkedIn AdsNice to Have

TikTok AdsNice to Have

Programmatic Display (DSPs)Optional

Affiliate & Partner MarketingOptional

Apple Search AdsOptional

Google Analytics 4 for PaidMust Have

A/B Testing & ExperimentationMust Have

Bid & Budget OptimizationMust Have

Audience & Retargeting StrategyMust Have

Performance Reporting & InsightsMust Have

iOS 14+ Impact & SolutionsMust Have

Cookieless TrackingMust Have

GDPR & Privacy ComplianceMust Have

Full-Funnel Paid StrategyMust Have

Channel Mix & DiversificationMust Have

Agency & Media Partner ManagementNice to Have

Feed & Product Data OptimizationNice to Have