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PR Specialist

Build and protect an organization's reputation through earned media, press relations, and strategic communications.

PR & Communications 39 topics 5-8 months

Your Progress

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0 032 total

PR Theory & HistoryMust Have

Storytelling & Narrative FramingMust Have

News Values & NewsworthinessMust Have

PR Ethics & StandardsMust Have

Media Landscape & EcosystemMust Have

Media List BuildingMust Have

Press Release WritingMust Have

Pitch Writing & PersonalizationMust Have

Press Briefings & InterviewsMust Have

Journalist Relationship ManagementMust Have

Wire Services & DistributionNice to Have

Press Kits & Media AssetsMust Have

Executive Thought LeadershipMust Have

Bylines & Contributed ArticlesMust Have

Talking Points & Messaging GuidesMust Have

Multimedia PRNice to Have

Product Launch PRMust Have

Event Management & Press EventsMust Have

Awards & Speaking SubmissionsNice to Have

Sponsorship & Partnership PRNice to Have

Crisis Communications PlanningMust Have

Crisis Response ExecutionMust Have

Issues ManagementMust Have

Reputation Repair StrategiesNice to Have

Media Monitoring ToolsMust Have

Share of Voice & Sentiment AnalysisMust Have

PR Metrics & ReportingMust Have

Linking PR to Business OutcomesNice to Have

Digital PR & SEONice to Have

Social Media for PRNice to Have

Influencer & Creator RelationsOptional

Podcast PROptional