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Marketing Analytics

Collect, analyze, and communicate marketing data to drive smarter decisions across channels, campaigns, and the full customer journey.

Marketing 35 topics 4-7 months

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Marketing Metrics & KPIsMust Have

Statistics for MarketersMust Have

Data LiteracyMust Have

SQL FundamentalsMust Have

Excel & Google Sheets for AnalyticsMust Have

Google Analytics 4Must Have

Tag Management (Google Tag Manager)Must Have

Funnel & Path AnalysisMust Have

Cohort & Retention AnalysisMust Have

Heatmaps & Session RecordingNice to Have

Paid Media AnalyticsMust Have

Email AnalyticsMust Have

SEO AnalyticsMust Have

Social Media AnalyticsMust Have

Content Performance AnalyticsMust Have

Attribution ModelsMust Have

UTM Parameter GovernanceMust Have

Multi-Channel AttributionNice to Have

Incrementality & Lift TestingNice to Have

Marketing Mix Modeling (MMM)Optional

Looker Studio DashboardsMust Have

Data Visualization PrinciplesMust Have

Insight StorytellingMust Have

Executive ReportingMust Have

BI Tools (Tableau / Power BI / Looker)Nice to Have

A/B Test Design & AnalysisMust Have

Customer SegmentationNice to Have

Predictive Analytics BasicsOptional

Data Warehouse & dbt BasicsOptional