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Marketing Analytics
GA4, attribution models, dashboarding, statistical analysis.
Marketing 32 topics 4-7 months
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Why Marketing Analytics MattersMust Have
Key Marketing MetricsMust Have
Data Literacy for MarketersMust Have
GA4 Setup & ConfigurationMust Have
Event Tracking & ConversionsMust Have
Reports & ExplorationsMust Have
Audiences & SegmentsNice to Have
Attribution ModelsMust Have
Multi-Touch AttributionMust Have
Marketing Mix ModelingNice to Have
Looker StudioMust Have
Executive ReportingMust Have
Tableau / Power BI BasicsNice to Have
Cohort AnalysisMust Have
SQL for MarketingNice to Have
Predictive AnalyticsOptional