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Paid Media (PPC)

Plan, execute, and optimize pay-per-click advertising across search, social, and display platforms to drive measurable traffic, leads, and revenue.

Marketing 36 topics 4-7 months

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How Paid Auctions WorkMust Have

PPC Metrics & Unit EconomicsMust Have

Campaign Structure Best PracticesMust Have

Budget Management & PacingMust Have

Landing Page Relevance & CROMust Have

Search CampaignsMust Have

Google ShoppingMust Have

Performance Max (PMax)Must Have

Display NetworkNice to Have

YouTube AdsNice to Have

Smart Bidding StrategiesMust Have

Campaign Objectives & StructureMust Have

Audience TargetingMust Have

Creative Formats & SpecsMust Have

Meta Pixel & CAPIMust Have

Creative Testing & IterationMust Have

Advantage+ CampaignsNice to Have

LinkedIn AdsNice to Have

TikTok AdsNice to Have

Microsoft/Bing AdsNice to Have

Programmatic DisplayOptional

Conversion Tracking SetupMust Have

UTM GovernanceMust Have

iOS 14+ & Privacy ChangesMust Have

Cookieless MeasurementMust Have

Bid & Budget OptimizationMust Have

Negative Keyword ManagementMust Have

A/B Testing PPC CampaignsMust Have

Scaling Paid CampaignsMust Have

Competitor & Auction Insights AnalysisNice to Have