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SEO / ASO / GEO Fundamentals

Master organic search visibility across web search engines (SEO), app stores (ASO), and AI-powered generative search results (GEO) to drive sustainable, algorithm-earned traffic.

Marketing 33 topics 4-6 months

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How Search Algorithms WorkMust Have

Keyword & Intent ResearchMust Have

Content Quality & E-E-A-TMust Have

Technical Accessibility for SearchMust Have

On-Page SEOMust Have

Technical SEOMust Have

Off-Page SEO & Link BuildingMust Have

Content SEOMust Have

Local SEONice to Have

SEO ToolsMust Have

SERP Feature OptimizationNice to Have

App Store Algorithm MechanicsMust Have

Keyword Research for ASOMust Have

Metadata OptimizationMust Have

Creative Asset OptimizationMust Have

Ratings, Reviews & ReputationMust Have

ASO Analytics & TestingMust Have

App Indexing & Deep LinkingNice to Have

How Generative Search WorksMust Have

Google AI OverviewsMust Have

Perplexity & ChatGPT Search OptimizationMust Have

Structured Data & LLM-Friendly ContentMust Have

Brand Mentions & Citation BuildingMust Have

GEO Measurement & TrackingNice to Have

Unified Keyword StrategyNice to Have

Content Architecture for Multi-Channel DiscoveryNice to Have

Organic Search Analytics & ReportingMust Have

Staying Current with Algorithm ChangesMust Have